Pericallis tussilaginis Coltsfoot Cineraria Endemic
The Pericallis genus is native to the Macaronesian archipelagos (Canaries, Azores, Madeira) and this species having leaves like those of Tussilago farfara (Coltsfoot) is named after it. The Coltsfoot genus name Tussilago is a reminder that it used to be used as a cough medicine but I doubt Pericallis species are used the same way.
Coastal sites near Puerto de la Cruz, Tenerife 11th February 2009
Added on 4th March 2011