Melaleuca urceolaris Endemic
This is not a certain identification because there is a very similar shrub: Melaleuca dichroma which grows in the same area, the flowers of which redden with age just like Melaleuca urceolaris. The description of the leaves suggest that the longer leaves which are spirally twisted like this would belong to Melaleuca urceolaris but an almost identical photo which I found on the photo publishing web site Flickr has been identified as Melaleuca dichroma (ex M. virgata). Both grow in the Lesueur sandplains north of Perth and with Melaleuca urceolaris also found in just a few places elsewhere in the Wheatbelt south of Perth.
Lesueur National Park, Western Australia 7th September 2012
Added on January 19th 2017